J'apprivoise ma timidité
Virginie Vigné is a nurse who managed to overcome what she considered as a handicap and become comfortable with her shyness. Today, with her brand J'apprivoise ma timidité, she helps people who, like her, have a dream and wish to overcome this complex to achieve it.
The fox, the symbol of the brand, is a nod to the one that the Little Prince tries to tame in Saint-Exupéry's tale. Peaceful under his celestial vault, he dreams, protected and free to venture outside. The vintage, magical and feminine curves of the typography were chosen to reinforce the concept as a whole and offer a harmonious result.
